
Most Web3, Crypto, and NFT projects utilize this type of Discord server to curate a large community of people that follow the project and join the server to gain knowledge, interact with others, share their opinions, ask questions, and get involved in discussions.

These servers are usually hosted by projects, organizations, and communities from different areas, industries, and spaces. These are the more common type of Discord servers where they are open for everyone to join through a permanent invite link. These types of servers can also be used for Web3, Crypto, and NFT projects looking to have their own team members’ personal space though it’s not mandatory and not recommended. Tip – Create this type of Discord server if you want to group friends and have a clean space to interact, avoid switching this server to “Community Server” to avoid bots and spammers from joining. Usually, these servers are closed and invite-only with minimal customization as the number of users is quite low (averages between 5-20 people per server).

These types of servers are usually catered towards individuals that want to create their own Discord server to invite a couple of friends to hang out, mostly used between a group of friends with an open goal or specific goals (i.e, gaming, studying, researching, and etc.). Let’s break them down and understand their differences while focusing on the two core types that are widely used by Crypto, Web3, and NFT projects. Types of Discord servers & their utilityĭiscord offers multiple types of servers catering to different types of people, organizations, and communities. Most of the successful NFT projects have done NFT marketing on Discord and succeeded in creating an active community server. It is mandatory to learn about the use cases of Discord to be able to utilize this tool for NFT marketing. This way Discord is able to be broad in targeting different groups of people, while also being specific to curate niche groups like NFT enthusiasts, Decentralized Science communities, and more. By adding channels, roles, and other features, they can also alter the server’s look and operation.ĭiscord offers different types of servers for anyone to create and curate a community on. The capacity to control the server’s membership and activity, including establishing rules and regulating discussions, belongs to the server administrators. Users may be given various roles and rights inside a server, and each server has its own set of rules and regulations. When you sign up for a server, you can communicate with other users via voice and text, share files and media, and work together on projects. Servers on Discord are simply user-created chat rooms that may be customized.
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All of this and more, is completely free of cost for both the owner and the community members, with some additional perks that are paid to enhance the quality of the server for the users. This in return allows owners to create a sense of belonging in their communities where Discord becomes a hub for everyone to share questions, answers, announcements, and news, and host different events, parties, and important conversations and discussions. Discord allows the freedom for each community owner to customize their own servers to their community needs. What makes Discord special for NFT marketing?ĭiscord has been the leading solution enabling communities & people to connect with each other through multiple formats, including video, voice, text, and cross-integration through utilising customizable bots. This is not limited to NFT projects only but can encompass the whole Web3 & Crypto space. In this article, we will share tips, tricks, and ways to utilize Discord as an NFT marketing and community management tool. Discord does that and more, allowing projects to create their own community server that is fully customizable to their requirements including the integration of simple chat rooms to something as sophisticated as creating and integrating bots to do different things for the community externally and internally. This brings an opportunity for another application to take the spotlight mainly focusing on curating a community and acting like a hub for each member to communicate with each other and with the project’s founders, developers, and other team members. In short, it doesn’t have a closed group function. However, Twitter has a major downside, which is related to the two-way communication with your community – meaning through tweets, threads or direct messages. Twitter has become the main platform to announce news & updates and curate a community for crypto-related projects.

Social media has become the most powerful channel to promote nearly anything, including crypto, Web3, & NFT projects.
